The essence of Made in Canada Case Study Example | Topics and Well Written Essays - 2750 words

The essence of Made in Canada - Case Study Example From these reasons, it is clear that quality plays a huge role in making people buy Canadian made products, including buying Paderno’s products. â€Å"Made in Canada† More than ever, the social consciousness of consumers is pushing organizations to promote strategies aimed at corporate social responsibility (Henein & Morissette 49). In the case of Paderno, this should push them to showcase their products as having local characteristics. Even if their products are not made locally, such as the cheaper products they import, they can impress the consumers by laying emphasis on the local features that their value chain possesses, such as product assembly and design, as well as development and research. Companies should also highlight their impact on the local economy in a creative manner, such as with regards to creation of jobs, impact of product purchase on the local economy, or the local partners that they involve in various processes (Henein & Morissette 49). Consumers in Canada, as well as other developed countries, are increasingly searching for products that are made in Canada. These reasons are because of various consumer trends. One of these trends has to do with the buy local movement with most consumers now shopping closer to home (Henein & Morissette 50). They are also looking for goods that are locally made because they are aware that buying goods made in the country are a better choice both environmentally and ethically. Rising awareness on health may also impact Paderno’s Made in Canada brand as a population that is gradually ageing becomes more aware of their cookware choices and how they are ergonomically designed. Most Canadians now consider the impact that products will have on their health, especially food and, more recently, cookware, and are more willing to pay higher prices for products they trust, which are mostly Canadian made products. Canadian consumers are also increasingly frugal with their money as incomes stagnate , which means that they are more cautious about spending. As more Canadians live on fixed incomes, they will begin to turn to the best value for their money, which is Canadian made. Consumers are also showing an increased desire for goods that are customized, which means they are searching for what exactly they want. This, in most cases, is Canadian made. Finally, the internet culture has seen many Canadian consumers doing their shopping online, which, coupled with blogs that are increasingly talking about buying Canadian made products, has made it essential for companies to insist on the â€Å"made in Canada† brand (Henein & Morissette 50). The internet factor is especially important in perpetuating the Made in Canada brand since most people will first go to the internet when researching on a particular product (Henein & Morissette 51). At least 70% of consumers in Canada have reported that internet reviews of products, particularly those made in Canada,